Job Description - Digital Marketing Manager
Job Summary
We are seeking a skilled and results-driven Digital Marketing Manager to join our team. The ideal candidate will have a solid understanding of SEO, Google Ads, Meta Ads, and Influencer Marketing, and the ability to create comprehensive weekly and monthly performance reports. The candidate should be adept at implementing strategies to enhance online visibility, drive engagement, and optimize lead generation.
Key Skills
Great communication skills, creative ideas, tech and social savvy
Experience:
Minimum 4 year of experience in a digital marketing agency/advertising agency
Qualification:
We need smart brains not certified ones. We look for creative people, not degrees.
Standard qualification:
- Bachelor’s degree in Marketing, Business, or a related field.
- Certifications in Google Ads or Meta Ads will be a plus.
- Experience with content marketing and social media strategies.
Timings: 10:00 AM - 7:00 PM (Mon-Fri)
Job Type: Full-time job (in-office work) (First 3 months would be the probation period)
Location: Bengaluru, Karnataka
Duties and Responsibilities
Search Engine Optimization (SEO):
- Perform on-page and off-page SEO to improve website rankings and organic traffic.
- Conduct keyword research, competitor analysis, and technical audits to identify optimization opportunities.
- Monitor and report on SEO performance using SEO management tools.
Google Ads & Meta Ads Management:
- Plan, create, and manage ad campaigns across Google Ads and Meta platforms.
- Optimize campaigns to maximize ROI, monitor ad performance, and make data-driven adjustments.
Influencer Marketing:
- Identify and collaborate with influencers to drive brand awareness and engagement.
- Oversee campaigns, and measure the impact of influencer activities.
Performance Reporting:
- Prepare detailed weekly and monthly reports to track the performance of digital campaigns.
- Analyze key metrics (CTR, CPC, ROAS, etc.), providing actionable insights and recommendations.
- Present data in an understandable and visually appealing format.
Campaign Strategy & Execution:
- Assist in executing innovative digital marketing strategies.
- Monitor trends, tools, and best practices to keep campaigns effective and up-to-date.
- Work closely with cross-functional teams to align marketing goals.
Requirements
- 4 years of working experience in Digital & Performance Marketing.
- Proven knowledge of Media budgeting, setting campaigns, optimising and driving results with lower CACs and projected ROIs for campaigns.
- Proven experience in running, managing and analysing Google Ads, Meta Ads, and Influencer Marketing.
- Should be able to give detailed analytics of the SEO and startegy which can be taken up by SEO team to implement.
- Proficient in tools like Google Analytics, Google Ads Manager, Meta Business Suite, and SEO tools.
- Strong analytical skills with the ability to interpret data and present actionable insights.
- Excellent communication, time-management, and organizational skills.
- Ability to create structured and comprehensive campaigns& reports.
What will seal the deal
- You have to work smart and save time for your research to come up with new strategies.
- You have to be a trend creator rather than just a trend follower
- You need to find smart ways to get quality content at a low cost
- Clients don't know what they want, you need to recommend new ideas/plans constantly to clients.
- We will not tell you what to do, you have to come up with your own plans which will work for your client.
Benefits
- You have no restrictions on working as a freelancer to follow your passion.
- You can participate in competitions and good workshops which will be sponsored by the company
- There will be free lunch provided from the office
We don't measure a person by degrees.
Show us your portfolio, attach links to the Social media channels, websites, and campaigns that you have worked on in past along with your resume.
About our company
Mellow Designs is a branding and digital marketing studio. We handcraft and grow brands with our services, which include designing logos from scratch to building a complete visual identity, website design, advertising, social media marketing, media planning, photography, and videos. We also provide consultation and strategic business development solutions for our clients.
We're a small yet mighty team of designers, artists, and writers. Rohit Dhongade, founder and creative director, founded Mellow designs in 2018 as he observed the dire need for creative, high-quality design. We still believe in the same values. We focus on quality over quantity. This has led us to work with some of the renowned brands in a very short span of time. We join hands with people who work for creative satisfaction and not just for money.
Our Clients:
3M, Helios, Titan, Bosch, Gold’s Gym, Puravankara, Provident, Nandu’s, Zoomcar, Spar, Indira’s, Quess, Hairline, Indira’s Food, Embassy, Himalaya, Dotpe, smartShift, Brillio, to name a few.
Our website:
If you're passionate about digital marketing and ready to make a significant impact, we'd love to hear from you!
